Wavell Heights Butchers Victim of Elaborate Wagyu Fraud

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Photo credit: James Redgrove/Google Maps

Wavell Heights Gourmet Meats has suffered a loss of nearly $9,000 after an alleged scammer collected a bulk order of premium Wagyu using what the owners later discovered was a falsified payment record.


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The case involved a buyer who identified herself only as “Panni,” placing an order for high-end Stone Axe Wagyu beef with the Brisbane butcher. The buyer claimed to operate a restaurant in Ballina, approximately 200km from Brisbane. She requested the Stone Axe Wagyu, a premium Australian beef product reportedly selling at up to $250 per kilogram, and the order totalled close to $9,000.

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Inside Wavell Heights Gourmet Meats (Photo credit: Rachel P/Google Maps)

A day before the scheduled collection, the butcher’s owners say they received an image of what appeared to be a bank transfer confirmation. The printout looked legitimate, according to them, and on that basis they prepared the bulk order for pick-up.

When the time came to collect, “Panni” said her brother would pick up the meat. Staff asked for license details to verify the identity of the collector, but were instead told that noting the vehicle’s number-plate would suffice. Shortly before the shop closed, a man arrived and loaded four boxes of Wagyu into an unrefrigerated hire vehicle — footage from the shop’s CCTV confirms the loading. A staff member assisting with the loading reportedly became concerned after the man gave short, evasive answers when asked about the logistics of the long drive ahead.

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The next business day the payment had not cleared. Attempts to contact the buyer failed: the phone number provided had been disconnected. Further checks revealed that the Ballina restaurant cited during the order denied ever placing it or collecting meat. They believe their business details were misused.

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The incident aligns with recent warnings from scam-watch advisories about fraudulent meat-sale schemes. A consumer-protection agency cautioned that scammers posing as butchers or “farm-to-table” meat sellers have been targeting Western Australian communities, offering bulk meat at unusually low prices, requesting payment via bank transfer, then blocking buyers once payment is received. 

Although the Wavell Heights case involved a physical pick-up rather than home delivery, the tactics, immediate payment via bank transfer, pressure to complete a bulk order, and use of third-party collection, echo those described in the advisory.

For businesses handling expensive perishable goods, the case underscores the risks associated with large orders from unfamiliar clients. Advice from consumer-protection bodies recommends waiting for bank transfers to fully clear before releasing high-value stock, verifying identification when third-party collection is requested, and insisting on suitable refrigerated transport for perishable products.


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Queensland Police are continuing their investigation. The owners of Wavell Heights Gourmet Meats have said they will review their procedures for bulk orders to prevent similar incidents. Authorities encourage any business that suspects fraudulent activity to come forward and remain vigilant when handling large or unusual orders.

Published 9-December-2025

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